Even if you don’t know what a blog is, chances are you’ve been on one… Maybe you searched for the ol’ spag bowl recipe, or maybe you were reading a review of the latest iPhone… I mean, you’re on a blog right now!
If your business doesn’t have a blog yet, you might want to think about setting one up — B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated one of the most trusted sources for online information.
How Can It Help?
Blogs can help it multiple ways, but we’ve compacted these into 3 major points for you!
#1 – SEO: Search Engines love indexing new content… What this means, is that search engines like Google, Bing, or Yahoo are constantly looking at your site to see if anything changes. By uploading a blog, these search engines will index that based on readability, keywords, metadata, etc. From then it will then decide the ranking it should be placed at when being searched. The better your blog, the more visibility you gain.
#2 – Trust: By starting a blog, you’re showing potential & current customers you know what you’re talking about, and also that you care! By giving out free, & valuable snippets/insights, customers will learn to trust your brand and be more likely to purchase from you.
#3 – Networking: With people reading your blog, they may feel inclined to share it if they enjoy your content. By entering this person’s network, you will now be able to engage with their entire friend’s list, and so on! And this is why engaged organizations are 33% more likely to close a sale than non-engaged organizations, as they have such a huge reach.
What can you do for my SEO?
We are able to write, manage and share your blogs, and get you noticed in the digital world! Usually, we offer our services in conjunction with our Social Media Management… However, we are keen to help. So, get in touch and we can discuss your requirements.
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